Haikou, January 19 (Xinhua) - As the Chinese Lunar New Year approaches, the luxury global brands are launching limited edition products to welcome the year of the Tiger.
Most limited edition elements highlight the image of the tiger, one of the 12 animals of the Chinese zodiac, and some others have Chinese elements such as red color and The Beijing Opera.
In tax-free stores in Hainan Province, Tiger and Network of South China Island, you can see almost everywhere. Limited edition Luxury Lunar New Year's items are a great success, which covers cosmetics, clothes, bags, watches and wine, among others.
"For next year of the Tiger, Armani has launched limited edition products, including wool jackets and sweaters, which are selling well," said Yang Qiulin , an Emporio Armani seller in a t-shirt store in Haikou, capital of Hainan. Li Chao, a tourist of the Zhejiang province of East China, bought a limited edition eyes with red containers with a tiger at the Estee Lauder counter. "looks very festive and transmits. A feeling of the Chinese Spring Festival," he said, noting that the launch of limited editions will satisfy consumer demands Chinese China is an increasingly important market for luxury global brands, especially when they suffered unprecedented difficulties due to the pandemic. The Luxury Study of Bain & Company 2021 showed that since then 2019, the participation of the Chinese mainland of the global market has almost doubled, reaching 60 thousand Millions of euros in 2021. Zodiac elements are an important part of the traditional Chinese culture. The deep exploration of traditional Chinese culture by luxury international brands reflects that try to meet the demand of Chinese consumers and integrate into the huge Chinese market, said Liu Feng, researcher with the normal Hainan University. The tax-free market is an important market for the consumption of luxury products. Hainan reported 49.5 billion yuan (7.8 billion US dollars) of tax free shopping abroad by 2021, 80 percent year after year. More than 81 million domestic and foreign people. Tourists visited Hainan by 2021, an increase of 25.5 percent year over year, data programs. China aims to build Hainan in an international tourism and a consumer center for 2025 and a globally influential influential. Tourism and consumption destination for 2035. Enditem follow by China.org.cn on Twitter and Facebook to join the conversation. Download applications from ChinaNews
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