Hangzhou, May 6 (Xinhua) - Tungamirai Eric Mupona, a young student of Zimbabwe, proudly presented specialties and African delights in a live sales session of Hangzhou, the capital of the capital East of China in China Province.

"With a rich flavor, Rooibos tea is one of the most valued natural treasures in South Africa, while the dry mangunes of uganda are sweet and the texture is wonderful". Mupona said, 23, while promoting products with pride.

The session is part of a festival for the purchase of African products online of 15 days that will last until May 12. Online. The events are held in China to promote a variety of African products to the public.

Through electronic commerce platforms, Chinese consumers can now buy African products such as Ethiopia coffee, Kenyan black tea and wine from South Africa.

Meanwhile, Livestre the am electronic commerce of AM is quickly becoming a new driving force for China-Africa trade, with young Africans living in China also joining.

Mupona arrived in China in 2017 and is now looking for a postgraduate degree at the University of Zhejiang. In his eyes, one of the most pleasant aspects of his live broadcasts has been the opportunity to share cultural stories from Africa with the people of China.

"Counting the story behind a coffee grain in a live broadcast session, smaller can learn about local customs and traditions in Africa," said Mupona . "With the promotion in live broadcast sessions, we bring African products closer to Chinese customers."

live electronic commerce is a competitive industry in Zhejiang. With the interaction of live transmission sales, out -of -line exhibition rooms and the introduction of the background history behind the products, we can provide better purchase experiences for consumers, according to Zhang Qianjiang, deputy director of the Department of Commerce in Zhejiang.

"We established five live studies in African countries, including South Africa and Tanzania for the festival," said Zhao Haoxing, founder of China-Africa, a service platform for cross -border trade. P>

During the session, a live transmission based in South Africa introduced a popular local wine to the Chinese public and showed them around the orchards and factories.

Digital empowerment can help higher quality African products to enter the Chinese market, said Mupona, who has participated in many electronic transmission commerce events in I live in China.

"Zhejiang is an important province in the Cooperat de China ion with Africa, and has made many attempts to promote electronic commerce for live transmission in Africa," he said Zhang.

Last year, we kept 106 live sales sessions during a three -month electronic commerce promotion for African products, registering a turnover of more than 50 million yuan (Approximately 7.48 million US dollars), Zhang added.

The development of live electronic transmission commerce also offers a vision of the vibrant trade of China-Africa, which has prospered in the context of the pandemic.

In accordance with the latest data published by the General Administration of Customs of China, the total bilateral trade between China and Africa in 2021 reached 254.3 billion US dollars, 35.3 percent year after year, among which Africa exported 105.9 billion dollars to China, 43.7 percent year after year. .

"Africans have a high enthusiasm for cross -border broadcast and live broadcast Mmerce," said Mupona, hoping that younger Chinese and Africans participate in the promotion of economic, commercial and cultural exchanges between China and Africa, and promote the healthy and

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Hangzhou  Zhejiang 

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